Photography is all about the light. The best times of day, by far, are early morning and the golden hour in the evening. However, the light as the sun rises and sun sets are significantly different. Morning light is infused with more red than gold. Evening light was named the ‘golden hour’ because of the warmth of the light.
We recommend taking a few photographs of the same subject in the morning and in the evening to see how the color of the light changes.